Release 

Comments 

Release 1

This version first released with BSB Business Services Training Package Version 1.0.

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Define media requirements

1.1 Identify target audience characteristics from advertising brief and prepare a detailed consumer profile which uses the same terms as those used to describe media audiences

1.2 Analyse product market factors to determine reach and frequency requirements of advertising media selected

1.3 Analyse creative requirements of advertising message and determine media implications

1.4 Identify media merchandising requirements from the advertising brief

1.5 Confirm media budget and identify legal and voluntary constraints

2 Select media vehicles

2.1 Weigh up relative merits of identified media vehicle alternatives, taking past media performance into account

2.2 Evaluate and test new or alternative media vehicles with other advertisers and against proven vehicles

2.3 Select media vehicles that target the required audience, meet media requirements and fulfil merchandising requirements within budget

2.4 Select media vehicles that meet creative, reach and frequency requirements of the advertising message to be achieved within budget

2.5 Ensure selected media vehicles meet legal and ethical requirements

3 Determine media schedule

3.1 Ensure duration and timing of media schedule meet requirements of the advertising brief

3.2 Determine distribution of messages over duration of schedule to meet requirements of the advertising brief

3.3 Create a media schedule to satisfy advertiser

3.4 Develop alternative media schedules for advertiser within budget

3.5 Determine testing schedule for the media plan and continually modify media plan in accordance with results obtained

4 Produce media plan

4.1 Create media plan which defines media requirements of the advertising brief and provides evidence supporting each requirement

4.2 Specify recommended media and vehicle/s, and rationale for their selection in the media plan

4.3 Ensure media plan contains a budget allocation per medium per advertising period

4.4 Identify anticipated impact of advertising and measures to assess its effectiveness in the media plan

Skill 

Performance 

Criteria 

Description 

Reading

1.1-1.4, 2.5, 3.1, 3.2

• Identifies, analyses and evaluates complex texts to determine requirements of advertising brief, and legislative, regulatory and business requirements

Writing

1.1, 3.1, 3.3-3.5, 4.1, 4.2

• Writes in a range of styles to suit job requirements and different audiences

Oral Communication

3.3

• Uses appropriate techniques, including active listening and questioning, to convey and clarify information

Numeracy

1.1, 1.5, 2.3, 4.3, 4.4

• Analyses and processes complex data to determine schedules and budget

Navigate the world of work

1.5, 2.5

• Takes full responsibility for following implicit and explicit voluntary constraints related to budget, legal and ethical requirements in selection of media vehicles

Get the work done

1.1-1.4, 2.1-2.4, 3.1-3.5, 4.1, 4.4

• Takes responsibility for planning, sequencing and prioritising tasks and own workload for efficiency and effective outcomes
• Analyses relevant information to inform decisions about media requirements to conform to the brief
• Utilises continuous improvement and testing strategies to ensure effectiveness of final media plan
• Uses familiar digital technologies and systems to enter data, organise and present information

Code and title  

current version 

Code and title 

previous version 

Comments 

Equivalence status 

BSBADV507 Develop a media plan

BSBADV507B Develop a media plan

Updated to meet Standards for Training Packages

Equivalent unit

Release 

Comments 

Release 1

This version first released with BSB Business Services Training Package Version 1.0.